At Vorba, we wince a little at the word cool.  Afterall, cool never brought home the bacon.  Delivering solutions that incorporate necessary business function is how we add value to your revenue models.  We also put great importance on measuring.  What cannot be measured is likely to become an undesired expense.  A functional system is one that is in constant measurement and closes all loops.  If there's anything you'll come to blame us for it's overthinking.